The New Future of Sweet
Emerging consumer trends and technical innovations in sweeteners are changing the taste of America’s foods and beverages.
While historically sugar has rarely been the hero, it’s certainly been the villain in more recent times with “good fats” and the power of protein taking center stage in consumers’ minds. The current anti-carb culture gained traction with the Atkins and South Beach diet regimens over two decades ago and continues its momentum with diets of the moment like Whole30 and Bulletproof. Many consumers have a love-hate relationship with sweetness: wanting full flavor but with les…
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