Communicating the Science of Food

Those of you able to join me at the record-breaking IFT16 meeting in Chicago may have noticed a common theme in the plenary sessions—the power of science and the importance of effective communication. Jacques Rousseau opened the meeting with thoughts on pseudoscience, belief, and the power of critical thinking, as well as on the consequences of getting it wrong. Ben Goldacre described how the often unintentional misuse of data and statistics in the medical field can lead to unjustified con…