Can Transparency Extinguish Hot Air?
As food companies warm up to transparency, pseudoscientists may combine it with fearmongering to form a persuasive argument. Here’s how to disarm them.
When it comes to food, it is often assumed that transparency maximizes informed choice, but informed choice assumes that people will use that information wisely. In modern society, just about anyone can declare himself an expert; as a result, these so-called experts can cause real damage to the food industry by misinterpreting information and misstating facts. Quasi food-industry experts impose pseudoscience beliefs on consumers susceptible to believing misinformation, denigrating good science …
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