Melanie Zanoza Bartelme

From personal care to protein
Burt’s Bees
, a brand known for its natural lip and skincare products, recently ventured into the functional food arena with its Burt’s Bees Plant-Based Protein Shake mixes, which provide 15 grams of protein per serving from five sources: pea, rice, flaxseed, sunflower seed, and oat.

“Entering the functional foods space is a natural extension for us,” says Jim Geikie, general manager for Burt’s Bees. “For three decades, Burt’…

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