The Citrus Industry’s Future in Health and Wellness

American consumers have long had a love affair with orange juice as part of the iconic breakfast table. Eighty-seven percent of consumers surveyed like 100% orange juice, and 79% say they feel good about serving orange juice to their families, according to 2016 information from Porter Novelli. More than half of the orange juice enjoyed by Americans comes from Florida, whereas most varieties of edible oranges come from California.

Interestingly, in the face of such a strong affinity for 100% orang…