Generational Demands, Differences, and Diversity

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    Americans aged 70-plus are now the most likely to cook using a microwave oven (Harris 2016). Last year, for the first time, more men than women bought gourmet foods; 42% of men were the primary grocery shopper for their household (SFA 2016, FMI 2016a). Baby Boomers are the most frequent restaurant visitors (NRA 2017). As the preceding examples illustrate, consumers’ shopping, meal preparation, and consumption patterns are not always what one might expect.

    Millennials have reinvented brown-bagging…

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