Healthy Claims to Fame

According to IRI’s 2016 New Product Pacesetters report, new foods/beverages carried an average of 7.8 benefit statements/claims per package last year. And consumers are paying attention to those claims. In 2016, 49% of shoppers checked the nutrition facts panel when making a food purchase decision; 47% checked the ingredient list; 39%, calorie content, nutrition information, or an icon or graphic on the front panel; 26%, nutritional benefit statements; 19%, country of origin; and 15%, heal…