Healthy Market Opportunities for Sweet Snacks

Despite all the talk about avoiding sugar, the sweet bakery business is on a roll. Sweet snacking is also on the rise for the first time in 10 years, according to the NPD Group’s 2017 Eating Patterns in America.

In 2016, sales of indulgent snacks grew 2.5% while sales of healthy snacks fell 2.1%, per IRI’s 2017 State of the Snack Food Industry report. Nearly half (48%) of snacks consumed were sweet; 31% were savory. Most important, two-thirds of consumers say sweets are more of a t…