Breakfast Wake-Up Call: Consumers Want It All
Health concerns, an interest in plant-based products and ethnic cuisine, and consumers’ constant quest for convenient options are among the diverse array of factors driving choices for a.m. fare.
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No artificial colors. No antibiotics. No corn syrup. No cruelty. … For consumers shopping for breakfast items—whether in the cereal aisle, the dairy department, or the frozen food section of the store—the chorus of nos has grown ever louder. The clean label and free-from movements are having a tremendous impact on new product offerings in the breakfast realm (Innova 2017).
Between 2012 and 2016, the breakfast cereal category alone experienced an 81.2% average annual increase in ethical claims for…
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