The Rush to Reduce Sugar

Eat less sugar. That’s what consumers have heard for years. Consuming less sugar can be a challenge though. Sugar plays several functional roles in food and beverage applications, and often turns up in unexpected products (so-called “hidden sugars”). Our brains are preprogramed to enjoy sweet taste. And let’s face it, sweet foods are delicious.

Recently, there has been a concerted push to limit sugar intake, due in part to research investigating the overconsumption of suga…