Wholly Healthful

According to a social media analysis by New Nutrition Business, social media activity around avocados, almonds, and quinoa outpaces that of activated charcoal, collagen, or pea protein, suggesting that consumers are more interested in foods that are easy to understand and naturally healthy (New Nutrition Business 2018). New Nutrition Business analyzed social media mentions of 20 selected health food ingredients on Instagram between 2017 and 2018. Topping the list, with more than 100,000 mention…