Sports Nutrition Ups Its Game

The health and fitness movement has come a long way from its roots in Santa Monica’s Muscle Beach, where bodybuilders and amateur athletes once gathered to lift weights, perform feats of strength and acrobatics, and exchange advice about the best way to muscle up. Since then, interest in sports and fitness—including sports nutrition—has expanded exponentially, reaching new demographics and stirring talk among medical experts, recreational athletes, social media influencers, and average consumer…