The ABCs of Generation Z

Influenced by their “foodie” Gen X and older Millennial parents and school programs aimed at healthier eating and preserving our planet, members of Gen Z are beginning to make their mark on the food/beverage industry.

While there is no formal U.S. Census Bureau definition, Gen Z is most commonly described as being between the ages of 11 and 23, representing 27% of the U.S. population or 64 million Americans in 2018, making it the largest generational cohort. (Standard data collection approaches …