Protein is the “it” ingredient. At first dominated by animal proteins, the protein ingredient category has seen a shift toward plant-based options. Plant-based product claims increased by 62% globally (CAGR, 2013–2017), with plant proteins being one of a few plant-based ingredient categories contributing to this growth (Innova 2018).
“More and more consumers, especially Millennials, are seeking plant-based protein sources as an alternative to animal proteins in a variety …