Refreshing the Fresh Food Sector
Prepackaged gourmet meats and seafood, dessert dips, and breakfast kits for on-the-go consumers are among the new fresh products grabbing customers’ attention.
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While fresh still tops the list of “especially appealing” food product attributes, growth in the fresh food sector, which accounts for one-quarter of all food/beverage sales, or $139 billion, has slowed (Packaged Facts 2018a).
For the year ending June 17, 2018, fresh department sales rose 1.2%, down from 5.4% annual growth in 2014, according to IRI. In comparison, “other edibles,” including center store general foods, frozen foods, beverages, refrigerated products, and liquor, collectively posted…
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