Woman in grocery store natural foods area


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    Consumers appear to prefer “natural” foods, and yet there is little consensus on what, precisely, the term means. Food companies are allowed to use a natural label or claim, but the U.S. Food and Drug Administration (FDA) has refrained from defining the term. One consequence has been a number of lawsuits in recent years in which plaintiffs claim to suffer harm from being misled about food product contents or ingredients when accompanied with a natural label (Creswell 2018). In 2015, the FDA requ…

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