Demographic Disruptors
Aging Baby Boomers with new priorities, cash-strapped young foodies, and Millennial parents who want products and services on demand have the potential to turn the food industry upside down.
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The food industry needs an intervention. Too many companies are chasing trendy niches and disproportionately developing “experiential” products for food-fickle young adults while virtually ignoring two of the most dramatic demographic opportunities of all time: a new generation of Millennial parents and their children and the emerging needs of one of the oldest and wealthiest populations in the world, aging Baby Boomers. In 2018, 109 million Americans were aged 50 or older (U.S. Cens…
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