Mindful Consumers Drive Clean Label Momentum

In recent years, clean label claims have been one of the key areas of activity in food and beverage new product development. According to Innova Market Insights research, thoughtful and mindful consumers are continuing to catalyze changes in the way that companies produce, package, and label their products. More and more, they want to know what is in their food in order to make decisions about health, sustainability, and ethical issues. With this background, it is not surprising that clean label…