E. Liz Sloan

A. Elizabeth Sloan

The diversity of opportunities within the $82 billion global sweetener category is unprecedented. With consumers’ personal priorities ranging from cleaner labels and lower calories to simply wanting to enjoy their scratch-made favorite treat, a variety of unique sweeteners will continue to successfully coexist.

The COVID-19 pandemic has driven a return to indulgence and comfort, sending sales of ice cream up 29%, frozen novelties up 15%, and cookies up 10% for the year ended March 29, 2020…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

E. Liz Sloan