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Dale Buss

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    Ocean Spray is in the business of selling bulky bottles of juice and bags of dried fruit, in high volumes, on long-stretching shelves in supermarkets and big-box retailers nationwide. Yet the retail transactions most important for the cooperative’s future may well be the relative trickle of sales that have begun at, where Ocean Spray’s newest brand, Atoka, sells “herbal tonics” in 10-ounce bottles in varieties that include Calm Blend, Remedy Blend, and Restore Blend.

    The company…

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    About the Author

    Dale Buss, contributing editor, is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize ([email protected]).