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September 01, 2020

FOOD SNAPSHOT

Small is Big: The Growth of Challenger Brands

Consumers’ perceptions and buying habits with respect to challenger brands.

Food Technology Staff

Food Technology Magazine

Food snapshot

Source: “Challenger Brands” FoodThink from Signal Theory, 2018. © BananaStock/Getty Images

Authors

Food Technology Staff

Categories

Food Business Trends
Consumer and Marketplace Trends
Food Retailing
Food Technology Magazine

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