Margaret Malochleb

Margaret Malochleb

Where’s the beef?

When researchers at Kansas State University investigated whether plant-based meat alternatives could stack up against ground beef for taste and flavor, study participants responded with a resounding “no.” In fact, less than one-third of the respondents said they would purchase the alternatives in a retail setting.

“The results are pretty stark,” meat scientist Travis O’Quinn said in a press release. “Our three ground beef products were highly desired by consumers. We didn’t witn…

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About the Author

Margaret Malochleb, Associate Editor, [email protected]
Margaret Malochleb
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