Positive Pairings

Mondelēz International loves chocolate, what with its Oreo, Cadbury, Milka, Toblerone, and other brands all dependent on the enduring appeal of the sweet stuff. But it hadn’t occurred to the snack giant to use chocolate to improve the appeal and bioavailability of vitamin supplements.

So when the folks at Mondelēz’s SnackFutures venturing unit found out about the founders of Sourse, their fascination was immediate—and real. Jenne Moore and Andrew Remlinger had figured out how to infuse dark choc…