Flavors for Uncertain Times
Fickle and fearful, pandemic-weary consumers crave comforting and nostalgic tastes, but they are also looking for a bit of adventure.
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Since the pandemic arrived in early 2020, product developers have faced unique challenges when it comes to anticipating consumers’ changing tastes. Fear of COVID-19, a strained economy, and social isolation drove consumers overwhelmingly to comfort food, and there’s no indication this inclination will disappear. More likely, it will simply evolve.
“To say that the pandemic has been stressful would be an understatement,” says Shannon Cushen, director of marketing for Fuchs North America. “So it a…
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