E. Liz Sloan

A. Elizabeth Sloan

Article Content

    COVID-19 is not the only disruptor of the U.S. food and beverage marketplace. Major demographic transitions related to birth rate, a dramatic bifurcation of older/younger consumers, unprecedented growth in minority populations, and the increasing impact of urban shoppers are reshaping it as well.

    The U.S. birth rate is declining rapidly. The Centers for Disease Control and Prevention reported the largest single-year drop in U.S. births in 50 years last year; 3.6 million babies were born in 2020 …

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    About the Author

    A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

    E. Liz Sloan