What COVID Changed—and Didn’t Change—for Male Consumers

COVID-19 has driven changes in men’s food and nutrition priorities and preferences, creating unprecedented opportunities for food and beverage marketers to target this important demographic segment. Nearly half (46%) of male consumers say they are eating healthier foods since the pandemic, 45% are cooking more frequently, and 42% are exercising more regularly, according to NCSolutions’ recent Consumer Sentiment Survey.

Moreover, similar changes among men aged 13–38 will continue to solidify thes…