The Kombucha Category Evolves and Innovates

Kombucha was the better-for-you beverage that the industry didn’t see coming, a truly grassroots “maker” phenomenon that was turned into a trailblazing beverage option for the health conscious by a man who wanted to help his mother recover from breast cancer. Since entrepreneur GT Dave essentially created the category in the United States with Synergy kombucha in 1995, it’s grown to a $1.3 billion market that has sucked in even giants such as PepsiCo and Coca-Cola.

A couple of decades in, the ko…