Are Brands Still Relevant?

There was a time when a select number of powerhouse brands from major CPG companies reigned supreme in the food and beverage market. Those days are over, but not because brands are no longer relevant. Instead, as consumers have become increasingly informed and selective, brands may be more important than ever. However, as consumers’ criteria change, there’s more room for new and startup brands to take market share.

A new study from Edelman shows that consumers care more about being able to trust …