Emily Little

Emily Little

Goodles boxed mac and cheese

Goodles boxed mac and cheese is the first product of its kind to earn the Clean Label Purity Award.

Goodles boxed mac and cheese

Goodles boxed mac and cheese is the first product of its kind to earn the Clean Label Purity Award.

Better boxed mac and cheese

Goodles is bringing back a childhood favorite, now with more nutrients packed in. Goodles’ new boxed mac and cheese contains real cheese, protein, fiber, prebiotics, and 21 nutrients. It is also the first boxed mac and cheese to earn the Clean Label Purity Award from the Clean Label Project.

“When people think of boxed mac and cheese, they may not think clean ingredients, nutrients, protein, prebiotics, and high fiber,” said Goodles founding partner Gal Gadot in a press release. “But that’s exactly what’s in our mac.”

Five varieties are offered: Cheddy Mac, Shella Good, Twist My Parm, Mover & Shaker, and Vegan is Believin’. Each contains 15 grams of protein and 6 grams of fiber per serving with no artificial flavors or preservatives. Whole Foods will be the first retailer in the United States to feature the Vegan is Believin’ flavor, which is plant-based.

Goodles mac and cheese can be purchased at Whole Foods Market in the prepared pasta aisle and sells for a suggested retail price of $4.49 per box.

Cappello’s Low Carb Lifestyle Pizza

Cappello’s Low Carb Lifestyle Pizza uses turnips as the base for the pizza crust.

Cappello’s Low Carb Lifestyle Pizza

Cappello’s Low Carb Lifestyle Pizza uses turnips as the base for the pizza crust.

Low-carb frozen pizza

Cappello’s debuted its new Low Carb Lifestyle Uncured Pepperoni Pizza in the frozen pizza aisle. This new offering features pizza crust made with almond flour, turnips, cage-free eggs, flaxseed, and mozzarella cheese.

“Our team of creators flipped the script on how we look at low-carb pizza and have created a truly special offering that’s nutrient-dense and mind-blowingly delicious,” said cofounder and CEO Ben Frohlichstein in a press release. “Carb-conscious consumers are everywhere and this new option gives them something to get excited about every time they pass the frozen pizza aisle.”

According to the company, its new low-carb pizza is the first of its kind to use turnips as the base for its crust. Turnips are known to be rich in fiber, iron, vitamin E, and antioxidants. The pizza is topped with America’s favorite pizza topping: pepperoni. Each serving contains 6 grams of carbs and 17 grams of protein.

Cappello’s Low Carb Lifestyle Uncured Pepperoni Pizza is available in Whole Foods Market stores and via the brand’s website at a suggested retail price of $12.99.

HIPPEAS Veggie Straws

New HIPPEAS Veggie Straws are made with a blend of vegetables, including yellow peas.

HIPPEAS Veggie Straws

New HIPPEAS Veggie Straws are made with a blend of vegetables, including yellow peas.

Veggie straws from peas

HIPPEAS is expanding its snack lineup with the launch of new HIPPEAS Veggie Straws. The launch includes three flavors: Straight Up Sea Salt, Rockin’ Ranch, and Sour Cream and Onion.

The new veggie straws are made from a blend of yellow peas, tomatoes, beets, spinach, and kale. Each serving contains 3 grams of protein and 140 calories. Yellow peas are a complex carbohydrate rich in nutrients, and they are farmed using sustainable practices.

“Yellow peas come from the same legume family as our beloved chickpea and provide a delicious taste and crunch experience that really elevates our veggie straw line,” said HIPPEAS Chief Marketing Officer Julia Hecht in a press release. “We’re all about giving peas a chance!”

HIPPEAS Veggie Straws are Non-GMO Project Verified, gluten-free, and vegan. They are available for purchase at Whole Foods Market at a suggested retail price of $3.99.

About the Author

Emily Little is an associate editor of Food Technology ([email protected]).
Emily Little