Outlook 2023: Consumer Trends
The third in a series of three forecast articles explores the ways that economic instability and shifting consumer values will impact food and beverage purchase decisions in the year ahead.
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If you’re looking for the main driving force behind the latest trends in consumer behavior, look no further than that timeworn cliché from the 1990s: “It’s the economy, stupid.”
As global consumers settle into a new normal in the wake of the COVID-19 pandemic, more than two-thirds (67%), on average, say they feel the economy in their country is bad, according to Ipsos Global Advisor polling in 28 countries, and inflation is their top worry among social and political issues. Those worries are not…
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