Stretched Money

Elizabeth Brewster

Article Content

    If you’re looking for the main driving force behind the latest trends in consumer behavior, look no further than that timeworn cliché from the 1990s: “It’s the economy, stupid.”

    As global consumers settle into a new normal in the wake of the COVID-19 pandemic, more than two-thirds (67%), on average, say they feel the economy in their country is bad, according to Ipsos Global Advisor polling in 28 countries, and inflation is their top worry among social and political issues. Those worries are not…

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    About the Author

    Elizabeth Brewster is a freelance writer based in Evanston, Ill. ([email protected]).