Breakfast Buzz: Comfort Meets Adventure
Functional and upcycled ingredients, global flavors, plant-based alternatives, fun mash-ups, and portable solutions wake up traditional breakfast CPGs.
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Its horrors notwithstanding, COVID-19 reenergized the breakfast occasion, spurring families to prepare their favorite morning meals at home and eat together around the kitchen table. Although consumers craved comfort food, experimenting with new flavors and ingredients alleviated the monotony of staying home day after day as the pandemic dragged on. As kids returned to school and adults to the workplace, however, the clamor for convenience grew louder, and manufacturers of consumer packaged good…
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