A . Elizabeth Sloan

Wondering how two years of COVID-19 restrictions and the negative economic environment are going to impact Gen Z and millennial food preferences in 2022 and beyond? We were too.

So we turned to MaryLeigh Bliss, chief content officer of YPulse and a well-known expert on today’s tweens, teens, college students, and young adults, including millennial parents. For 17 years, YPulse has been interviewing more than 250,000 Gen Z and millennial consumers (aged 13–39) annually. Bliss oversees YPulse surve…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected])