A . Elizabeth Sloan

For six in 10 food shoppers, a product’s health benefits have a significant influence on purchase decisions, according to data from FMI, The Food Industry Association. In fact, two-thirds of adults say they consume products that contain at least two functional ingredients each day, 35% consume from two to three such ingredients daily, and 31% consume four or more each day, per an analysis by flavor company T. Hasegawa.

One-third of consumers overall and four in 10 millennials say they are p…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected])