Buying for Health Benefits

For six in 10 food shoppers, a product’s health benefits have a significant influence on purchase decisions, according to data from FMI, The Food Industry Association. In fact, two-thirds of adults say they consume products that contain at least two functional ingredients each day, 35% consume from two to three such ingredients daily, and 31% consume four or more each day, per an analysis by flavor company T. Hasegawa.

One-third of consumers overall and four in 10 millennials say they are p…