Food Technology Magazine | Market Trends
Capitalizing on the Urge to Splurge
Food and beverage companies use limited-time offers and other strategies to encourage impulse purchases.
Inspired by Eggo waffle flavors, new Eggo Coffee is available in five varieties and comes in convenient coffee pods. Photo courtesy of Two Rivers Coffee
The recent mainstreaming of limited-time, seasonal, and event-driven foods and drinks, widespread access to grab-and-go iced drinks and treats at the checkout, and a new wave of big-name co-branded foods, forms, and flavors are set to drive a resurgence in new product sampling and more spontaneous food purchases.
Seven in 10 food shoppers buy on impulse at least once a week; one-third do so very often, according to NielsenIQ (NIQ). Gen Z, followed by millennials, are the most spontaneous food sho…
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