How Iconic Brands Stay Evergreen

If you want to explore the cutting edge of food branding, visit the sushi section in a Kroger’s grocery store for a slice of SPAM Musubi, a new limited edition based on the popular Hawaiian concoction with rice wrapped in nori. Or look in the center store for the new Bush’s Best Grillin’ Beans featuring Mike’s Hot Honey, a sweet and spicy take on one of America’s blandest—but increasingly versatile—foods.

Move further down the canned vegetable aisle and c…