It’s no secret that many consumers continue to struggle with food price inflation. What remains to be seen is how—with food inflation estimated at some 25% over the past few years—the food industry can course correct and keep prices in reach of the average shopper. The question is which will break first: manufacturers’ margins, pricing,or consumers’ patience and budgets.

Many consumers have done all they can do to cut food costs, from accepting shrinkflation, switching to private label, trading d…

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About the Author

Rob Dongoski is Global Lead for Food and Agriculture at Kearney, a strategy and management consulting firm, ([email protected]).