The current mix of vegan, plant-based, clean label, and functional product demand is proving to be fertile soil for botanical ingredients sourced from roots, fruits, flowers, leaves, herbs, and spices.

“Botanical ingredients with specific health benefits are capitalizing on the push toward broader plant-based eating,” says Lu Ann Williams, global insights director at Innova Market Insights. “Fast-growing botanical categories within [new product development] include active mushrooms, adaptogenic p…

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About the Author

Elizabeth Brewster is a freelance writer based in Evanston, Ill. ([email protected]).