Consumers are often encouraged to “shop the perimeter” of the grocery store to fill their baskets with healthier options than might be found in the interior aisles, which typically include more processed foods. And shoppers are taking the advice: Perimeter product sales increased by 7.4% from 2022 to 2023, for an estimated $277 billion in sales, according to data from research firm Circana.

While the outside aisles usually feature healthy foods like fruits and vegetables, they also contain popula…

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