New Research on GLP-1 Drug Users From IFF and Ingredient Innovation News

RESEARCH

New IFF report probes GLP-1 trends

IFF, a flavor, fragrance, and ingredient company, has released a new report highlighting how the rapidly growing market of GLP-1 medication users is reshaping the sensory experience and nutritional needs associated with eating and drinking. The report outlines how food and beverage manufacturers can better support the emerging consumer segment of GLP-1 medication users with products that align with their evolving preferences.

For example, 85% of GLP-1 consumers report significant changes in their food and beverage preferences. Common aversions include fatty foods, sweets, deli meats, coffee, and alcohol. Dry, sticky, or dense textures are also frequently rejected.

Based on the research, IFF has developed consumer personas to depict types of GLP-1 users and their changing preferences. It has also introduced a comprehensive framework to support food and beverage manufacturers in addressing the complex sensory and nutritional needs of GLP-1 consumers.

NEW PRODUCTS

At Vitafoods Europe, Arla Foods Ingredients showcased the functional benefits of pure BLG (beta-lactoglobulin) in a new protein soda concept. The protein soda concept is a response to the “better-for-you” soft drink trend, providing 10 g of protein per serving with zero sugar. It features Lacprodan BLG-100 to deliver the nutritional power that consumers demand, while offering manufacturers the flexibility of hot and cold processing.

Prinova has launched its clinically supported pre-workout ingredient, CitraPeak, in Europe. The unique product is the first 100% soluble form of hesperidin, a flavonoid that occurs naturally in citrus fruits. Its vasodilatory and “pump” effects make it ideal for pre-workout applications.

In CitraPeak, hesperidin is bonded to tapioca starch, making it 100,000 times more soluble and 347 times more bioavailable than standard hesperidin, allowing rapid activation. Clinical studies have revealed benefits including increases in physical output, thermogenic effect, and blood flow.

WITT Gas is introducing the OXYPAD, a groundbreaking 0₂/CO₂ gas analyzer for quality control in food packaging. The OXYPAD is designed to set new standards in quality control for modified atmosphere packaging in the food industry. As both a high-quality table-top device and mobile analyzer, it offers a two-in-one solution. The device provides a graphic display of analysis results at a glance, including packaging pressure, and offers a statistics function with direct access to measurement history.

PT Ionaya Optima Natura has launched Vitera, a premium daily sachet supplement formulated to promote gut health and support immune resilience. Vitera features two science-backed ingredients: Benicaros, a clinically validated precision prebiotic from NutriLeads BV, and Tetraselmis chuii, a nutrient-dense microalgae with antioxidant properties. The innovative ingredient combination promotes microbiome balance and helps strengthen immune system function.

INDUSTRY UPDATE

Meala FoodTech has partnered with dsm-firmenich to launch Vertis PB Pea, a texturizing pea protein. This single, multifunctional ingredient is designed to replace modified binders like hydrocolloids, helping to clean up labels in plant-based meat alternatives. The product is now available in Europe and is protected by two patents. It consolidates the functionality of multiple components into a single, versatile ingredient that delivers binding, gelation, and emulsifying properties, while increasing the protein content of the final product.

IminoTech has announced publication of new clinical research demonstrating that Q-actin, its patented cucumber extract, significantly improves sleep quality and finger dexterity in healthy older adults. The 12-week randomized and placebo-controlled study was published recently in Frontiers in Nutrition.

Q-actin has previously been clinically validated for joint comfort and mobility, and this new research expands its benefits to include sleep and cognitive wellness. Study participants experienced increases in urinary melatonin metabolites and meaningful improvements in neuromuscular function.

dsm-firmenich has opened its Princeton Baking Innovation Center in New Jersey. The new facility will help customers accelerate innovation, improve agility, and co-create applications such as breads, rolls, pastries, tortillas, cookies, and snack foods with greater speed and precision. At the center, baked goods manufacturers and brand owners can access tasting panels, concept screening technologies, and dsm-firmenich’s portfolio for the bakery sector.

SUANNUTRA has entered an exclusive distribution agreement with United Kingdom–based Myota to launch its clinically backed prebiotic fiber blends—including the flagship Metabolic Regulator—across the United States, United Kingdom, and European Union. At the heart of this collaboration lies a powerful scientific synergy: Myota’s patented blend of nine plant-based fibers promotes the direct production of beneficial short-chain fatty acids through targeted fermentation by gut microbiota. SUANNUTRA’s flagship ingredient, Metabolaid, complements this effect with microbiome modulation.

Datacor has announced a new partnership with mezzeIQ, an innovative B2B ordering and customer self-service platform. mezzeIQ equips manufacturers with a branded, self-service portal where customers can place, track, and modify orders at any time, from any device. Built with the needs of food manufacturers in mind, the platform simplifies complex order flows, automates business rules, and reduces the burden on customer service teams.

Global ingredients manufacturer Newly Weds Foods has signed an agreement to acquire the manufacturing facility of Develey Mustard and Condiments Corp. in Dyersburg, Tenn. With the acquisition, Newly Weds plans to further enhance its liquid and sauce manufacturing capabilities, as well as expand its packaging offerings. Develey Mustard and Condiments Corp. will remain independent and will continue to service its existing retail and co-pack customers in the United States.ft

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