Food Technology Magazine | Dialogue
How Premium Markets Can Advance Food Science
Columnist Gali Artzi makes the case that fixating on mass market adoption of expensive, emerging FoodTech creates the risk of stalling the very scientific progress needed to eventually hit the mainstream market tipping point.
Cultivated foie gras illustrates how innovation can start at the top of the market—and pave the way for mainstream adoption. © mtoome/iStock/Getty Images Plus
The conversation around cultivated meat needs a reset. Cultivated meat and seafood are transformative solutions, with potential to drastically cut environmental footprints, eliminate ethical concerns over animal welfare, improve food safety, and enhance food security. Headlines often focus on the quest for price parity with conventional meat, but this misses a crucial insight: innovation in food technology, like many transformative technologies before it, may benefit from a strategic detour thro…
