Glanbia acquires two performance nutrition companies
Glanbia, the global nutrition group, has announced that it is investing approximately €181 million (approximately $192 million) to acquire two companies—Amazing Grass in the United States and Body & Fit in the Netherlands.
Glanbia, the global nutrition group, has announced that it is investing approximately €181 million (approximately $192 million) to acquire two companies—Amazing Grass in the United States and Body & Fit in the Netherlands. Both businesses have a strong strategic fit with Glanbia’s Performance Nutrition (GPN) division and will extend its reach to new consumers and channels.
Grass Advantage LLC (Amazing Grass) has a portfolio of organic and non-GMO brands in the plant-based nutrition, “greens,” and “super food” categories. The brand portfolio offers plant-based organic, GMO-free products to lifestyle consumers in the natural, online, food, drug, and mass market channels in North America. The brand is complementary to the current portfolio and positions GPN in the plant-based nutrition market.
Body & Fit is a leading direct-to-consumer (DTC) online branded business focused on performance nutrition. The company’s consumer base is largely in Germany and the BeNeLux (Belgium, the Netherlands, and Luxembourg) region within Europe. This acquisition enables GPN to have a direct presence in the growing DTC channel. GPN will invest in Body & Fit to expand its reach across Europe. The transaction is subject to Dutch competition clearance and is expected to close in the first half of 2017.
Both of the existing management teams will remain with the respective businesses and integration will largely be related to installing Glanbia supporting systems.