Brazil approves astaxanthin microalgae ingredient for use in food
Algatech has received Brazilian Health Regulatory Agency (Anvisa) approval for its all-natural astaxanthin AstaPure to be used as a food ingredient.
Algatech has received Brazilian Health Regulatory Agency (Anvisa) approval for its all-natural astaxanthin AstaPure to be used as a food ingredient. Approval was said to be granted due to the high quality and purity of the product.
This approval makes Algatech the first astaxanthin supplier to start marketing its clean label astaxanthin under the AstaPure brand in Brazil. AstaPure is sourced from the Haematococcus pluvialis microalgae, cultivated in a proprietary fully controlled closed system of glass photo-bioreactors energized by the abundant natural sunlight of the Arava desert.
“Brazil holds the leading supplement market in South America, and we strongly believe this approval will create further possibilities in the region,” said Gary Brenner, project development manager for Algatech. “Collaborating with our distributor Ayalla, Sao Paulo, we aim to increase our sales and promote our products in cooperation with the leading brand customers in the food, cosmetics, and dietary supplements segments.”
“Microalgae is expected to be one of the most important nutrition sources of the 21th century. We are proud to be among just a few companies internationally that have cracked the code for commercial-scale production of natural microalgae, at the highest standards,” said Hagai Stadler, CEO of Algatech. “We are pleased to bring the Algatech product line to Brazil, and to be able to provide for the first time in Brazil all-natural astaxanthin AstaPure.”