Kroger to expand its Simple Truth line of products
The Kroger Co. has announced the expansion of its private label brand, Simple Truth.
The Kroger Co. has announced the expansion of its private label brand, Simple Truth. The grocery store giant launched Simple Truth in its fourth quarter 2012, and the brand now offers more than 1,400 unique products across multiple categories, including grocery, meat, produce, deli, bakery, baby, household essentials, and personal care. Simple Truthalso offers more Fair Trade Certified products than any other private label grocery brand in the country. Kroger plans to introduce new affordable items in 2018 that align with customer trends, including increasingly popular categories like beverage, snacking, and non-animal proteins.
“We’re proud of the high-quality ingredients that go into our Simple Truth products. We’re equally proud of what’s not in these foods. Simple Truth products are free from 101+ artificial preservatives and ingredients,” said Robert Clark, Kroger’s senior vice president of merchandising. “Instead of GMOs and antibiotics, Simple Truth offers clean labels and fantastic flavors. Kroger has led the way for more than a decade in making natural and organic products more mainstream and accessible.”