Chick-fil-A wins Technomic’s consumer’s choice award for quick-service chains
Technomic has announced the winning chain restaurant brands of the 2018 Consumers’ Choice Awards. Award winners were identified based on data from two Technomic platforms: Transaction Insights and Ignite consumer brand tracking.
Technomic has announced the winning chain restaurant brands of the 2018 Consumers’ Choice Awards. Award winners were identified based on data from two Technomic platforms: Transaction Insights and Ignite consumer brand tracking. Each platform tracks the performance of leading chains in unique ways.
This award recognizes winners in five categories—best takeout experience, best use of technology, most loyal customers, most kid friendly, and consumer’s choice/best overall—in three segments—quick service, fast casual, and full service. Chick-fil-A scored the consumer’s choice award and most kid friendly in the quick-service segment. In-N-Out Burger topped the list for best takeout experience among other quick-service chains, and Panera won for best use of technology in the fast-casual segment.
Ignite consumer brand tracking measures guests’ experiences through ongoing consumer surveys covering the top 115 restaurant chains in the United States in terms of sales, along with additional chains to round out menu categories and capture regional data. This ongoing study represents responses from more than 100,000 consumers collected between April 1, 2017, and March 31, 2018.