Understanding the New Mainstream Consumer, Gene Editing Tomorrow’s Crops

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Omnivore

Episode Description

Consumer insights guru Liz Sloan unpacks the latest consumer demographic trends and how they will shape food and beverage market opportunities. Tom Adams, CEO of Pairwise, discusses the potential of the gene-editing technology CRISPR to advance agriculture and deliver better-tasting fruits and vegetables.

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Featured Guests

A. Elizabeth Sloan PhD

A. Elizabeth Sloan, PhD, is CEO and president of Sloan Trends, Inc., Escondido, Calif., and is a regular contributing editor on market trends in Food Technology.
Tom Adams

Tom Adams, PhD, is the cofounder and CEO of Pairwise, a company using CRISPR and other gene-editing tools to develop next-generation crops. He previously spent nearly two decades at Monsanto, most recently as vice president of global biotechnology leading product development teams. A former Texas A&M faculty member, Adams has a doctorate in microbiology and plant science from Michigan State University and a bachelor’s degree in botany and plant pathology from Oregon State University.

Omnivore

IFT’s Omnivore and Omnivore Presents: SciDish podcasts spark lively, thought-provoking conversations with the science, business, and regulatory leaders shaping the future of food. Each episode delivers sharp analysis, practical insights, and bold ideas designed to challenge assumptions, ignite innovation, and energize your work across the global food system.

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