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Ingredients | APPLIED SCIENCE

Natural Selections: Clean Label Colors Edge Out Synthetics

A visually oriented overview of natural color trends.
cupcakes
Elizabeth Brewster

Food Technology Magazine

cupcakes

©RuthBlack/iStock/Getty Images Plus

An expanding palette of natural hues is coloring palate-pleasing foods and beverages around the world.

Driven by consumer concerns about personal health and the health of the planet, the global natural food colors industry is projected to hit $17 billion in sales by 2031, according to Fact.MR, a market research firm. That’s a compound annual growth rate (CAGR) of more than 7%, compared with a 4% CAGR between 2016 and 2020. Anthocyanin, which imparts red color, tops the list for natural food color sales with a 6% CAGR.

Today, more than 80% of colored food and beverage …

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Hero Image: ©RuthBlack/iStock/Getty Images Plus

Authors

  • Elizabeth Brewster Writer

    Elizabeth Brewster is a freelance writer based in Evanston, Ill. (lib500@comcast.net).

Categories

  • Food Product Development

  • Food Ingredients and Additives

  • Formulation

  • Colors

  • Food Technology Magazine