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Outlook 2026: Flavor Trends

As consumers navigate uncertainty, they’re turning to flavors that excite, restore, and comfort—trends identified by flavorists, chefs, and trendspotters.
Benni Pops’ frozen popsicles
Dana Cvetan

Food Technology Magazine

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  • Modern Nostalgia

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Delicious food and drink have always evoked joy, but in 2026, consumers will actively choose flavors with joy as the end goal. London-based food futurologist Morgaine Gaye sees joy-seeking taking center stage in 2026 and driving (among other things) food and beverage choices. “We’re going to be looking for those little moments of joy . because things are so challenging.”

Consumers will pursue resiliency through eating and drinking, favoring products that nourish the body and ease the mind, says Jennifer Zhou, global senior director, product marketing, flavors, and citrus at ADM.

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Hero Image: Photo courtesy of Benni Pops

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  • Food Business Trends

  • Consumer and Marketplace Trends

  • Flavors

  • Food Ingredients and Additives

  • Market Trends

  • Food Technology Magazine