Understanding the New Mainstream Consumer, Gene Editing Tomorrow’s Crops

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Omnivore

Episode Description

Consumer insights guru Liz Sloan unpacks the latest consumer demographic trends and how they will shape food and beverage market opportunities. Tom Adams, CEO of Pairwise, discusses the potential of the gene-editing technology CRISPR to advance agriculture and deliver better-tasting fruits and vegetables.

This episode of Omnivore is brought to you by CoDeveloper, from IFT. CoDeveloper is the first AI-powered co-scientist built BY food scientists FOR food scientists, and leverages IFT's 85+ years of scientific excellence – accelerating your R&D processes and helping solve your toughest challenges. Learn more and book your free demo at CoDeveloper.IFT.org.

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Featured Guests

A. Elizabeth Sloan President

A. Elizabeth Sloan, PhD, is CEO and president of consumer trends consultancy Sloan Trends Inc. and a longtime contributing editor of Food Technology magazine. A veteran of work in industry, media, and public relations, Sloan received a PhD in food science and technology from the University of Minnesota.
Tom Adams

Tom Adams, PhD, is the cofounder and CEO of Pairwise, a company using CRISPR and other gene-editing tools to develop next-generation crops. He previously spent nearly two decades at Monsanto, most recently as vice president of global biotechnology leading product development teams. A former Texas A&M faculty member, Adams has a doctorate in microbiology and plant science from Michigan State University and a bachelor’s degree in botany and plant pathology from Oregon State University.

Omnivore

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