Now home to IFT FIRST – Be a part of the solutions and conversations helping to shape the future of food

IFT FIRST is where it happens. Register Now!

January 13, 2026

3 Questions for Sungeun Cho, New CRISPR Research, and More

News items about the food system

Food Technology Magazine

MARKETPLACE

More consumers are saying no to alcohol

When New Year’s Eve celebrants raised a glass for a toast as 2026 dawned, it’s likely that many of the beverages they enjoyed were nonalcoholic.

Just 54% of U.S. adults now say they drink alcohol, according to a Gallup Poll conducted this past summer. The 2025 figure was down from 58% in 2024 and is the lowest level in nearly 90 years of Gallup tracking.

Login or Sign Up To Continue

You’ve hit your limit of free articles. Either sign in to your existing account, or sign up to be an IFT member and get access to hundreds of digital resources and articlers.

Login Become a Member