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FOOD SNAPSHOT

Food Shoppers’ Views on Transparency

Food shoppers want more transparency. Retailers need to provide information beyond just ingredients; understand the specific needs of key shopper groups; meet the increased expectations of online shoppers; and track changing consumer preferences as this trend progresses.
Food Technology Staff

Food Technology Magazine

Food Shoppers’ Views on Transparency. Source: The Transparency Initiative - Product Labeling from the Consumer Perspective, Food Marketing Institute/Label Insight.

Source: The Transparency Initiative - Product Labeling from the Consumer Perspective, Food Marketing Institute/Label Insight.

Authors

  • Food Technology Staff

Categories

  • Food Business Trends

  • Consumer and Marketplace Trends

  • Food Technology Magazine